!what is becoming of this world…It bothers me that companies like to change for change sake. ;)The new logo is very nice and very well put together, but in terms of the… I don’t know, the personality of it… the old one trumps it. Strong, clever, clean and the supporting typographical wayfinding system was just lovely. Too bad the brief isn’t included.Wow. Can’t believe this design is over 30 years old.
I would really like to know why they decided to do this.
The zoo, built in a suburbanizing rural area, had more space to house exhibits and was one of the first zoos to organize its animals by their living environment as opposed to their species. Replacing an iconic logo with this crap…..no words. I live 20 minutes from that zoo and I haven’t been back there since ’87.Timeless design. We look forward to welcoming our members and guests back and have stringent measures in place to ensure a safe and enriching experience with the natural world. Minnesota Zoo. There are several sketches from the original branding that are so solid. Great post and very inspiring marks.Yet another vote for the old logo. Graphic designer Lance Wyman, perhaps best known for his logo and symbols for the Mexico City Olympic Games of 1968, was commissioned by the Minnesota Zoo to create a new logo in 1981. Unfortunately it was ruined by non-creative people making “creative” decisions, but that 1981 logo looks like it’d fit right in on logopond amongst the current plethora of logos, never mind that it’s over 30 years old!Another vote for the old design – simple and fun. lanyard minnesota zoo logo blue.
tumbler clear botanical tigress.
I went to the Zoo as a 10 year old when it first opened.At first I thought the first one was the new one. High quality Minnesota Zoo gifts and merchandise. A pictogram of a moose, an animal indigenous to Minnesota, was fused to the letter M to create its memorable mark. I don’t see the reason to change.Awesome concept sketches. bottle forest animals flip top straw.
If I lived there I’d stop going to the zoo. Anything for money.
Our Siberians could, and did, watch the skiers gliding by. The current design is really dull and generic.The 1981 logo is smashing work and I could easily see that identity being pitched today. I can’t help but feel this was change for change’s sake and, as mentioned in numerous other posts, the new logo is disappointing, generic and too complicated to float my boat : (Awesome work. In all, a total of 19 dolphins have been housed at the zoo over the years: Semo, Flipper, April, Rio, Vince, Mindy, Chinook, Allie, Shadow, DJ, Ayla, Mindy's 1997 stillborn, Spree, Harley, Tapeko, Noelani, Allison, Allie's 2009 stillborn, and Taijah. 1978-1981 This article or section lacks a former logo at the moment.
mug minnesota zoo logo white.
Not all “rebranding” will be successful. I had the honor to study under Mr Lance Wyman, and it’s not because of it that I am saying this, but… the sketches themselves should be on display as a show of the lost artform of real logotype design.If it ain’t broke, don’t fix it.The new design, the letter “M” with moose icon is just lovely.
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