It is illegal and should be stopped. "Consumers who smoke cigarettes risk addiction and long term health problems including cancer and heart disease," said Jodie Bernstein, Director of the FTC’s Bureau of Consumer Protection, "and the earlier they begin smoking the greater the risk. For many of these children and adolescents, the decision to smoke Camel cigarettes was a decision to begin smoking; for others, it was a decision to continue smoking. ``The Joe Camel campaign was directed and highly successful with adults in their 20s who choose to smoke. Joe Camel was actually born in Europe. In fact, the FTC said, after the campaign began the percentage of kids who smoked Camels became larger than the percentage of adults who smoked Camels.On July 30, 1996, the Commission received a letter and petition from Congressman Tim Roemer and 65 members of the U.S. House of Representatives requesting the Commission reopen a prior investigation of the Joe Camel campaign. “Joe Camel in California is dead,” San Francisco City Attorney Louise Renne said. In addition, the company would be required to make available to the FTC for inspection competent and reliable data concerning sales of each brand of Reynolds cigarettes to any person under the age of 18, and each brand’s share of smokers under the age of 18. Intuition alone, however, is not a sufficient basis for issuing a complaint under the statute. That settlement has yet to be ratified by Congress and awaits support from President Clinton.The lawsuit was dismissed by a San Francisco Superior Court judge, who said the state could not regulate tobacco advertising. Beginning in 1987, ads and promotions for Reynolds Camel brand cigarettes had as their central theme a cartoon camel sometimes referred to as "Old Joe," "Smooth Character" or "Joe Camel." Senators made a similar request. The suit said sales of Camels to teen-agers rose from $6 million in 1988, when the campaign started, to $476 million in 1992.It was set to go to trial in December.SAN FRANCISCO (AP) _ R.J. Reynolds Tobacco Co. has agreed to pay $10 million to settle a lawsuit over its now-retired Joe Camel campaign, which was widely accused of targeting children.In March, 13 cities and counties joined the lawsuit, seeking additional damages: $2,500 for each sale of Camel cigarettes to a minor, for each distribution of a promotional cap, T-shirt or jacket, and for each advertising display within their borders.The decision came after a settlement this summer between the tobacco industry and 40 state attorneys general that includes a ban on the use of cartoon or human figures in cigarette ads. The Joe Camel Collection is comprised of documents from the following sources: Joe Camel: Mangini Lawsuit .
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