Smart TVs, as considered under the scope of the report, are adopted across various end-use areas in order to provide an enhanced audio visual experience to the audience.
A smart TV allows access to on-demand content from apps like YouTube, BBC iPlayer, HBO Now, and Hulu, as well as online streaming services like Netflix and Amazon Prime. Such innovations in terms of TV design and features are expected to boost the demand for high-end and technologically advanced smart TVs in both developed and developing regions.Sony is one of the leading TV manufacturing companies in the world and makes up close to 7% of the market. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on an in-depth assessment of capabilities and their success in the smart TV marketplace.
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry.
Vizio is investing in research and development to deliver high-performance products with the least energy usage, thereby reducing the overall cost of their products for their customers.
Innovative technologies have emerged due to technological proliferation in the LCD TV market. Samsung is focussing on launching innovative solutions in order to provide an improved user experience, and expand its customer base in its smart TV segment. Smart TVs accounted for 70 percent of the overall TV market worldwide in 2018. Vizio TVs support voice control and can be paired with Amazon Echo and Google Assistant. Other factors such as technological advancements, growth of e-commerce and social media, as well as initiatives by the Government of India such as Digital India or Smart City projects are further fueling the growth of the smart TV market in the APEJ region. The global smart TV market is valued at US$ 255 Bn by the end of 2016, and is expected to expand at a CAGR of 17.5% in terms of value over the forecast period. during the study period.Vendors in the smart TV market are now focusing on introducing advanced technologies to enhance the audio visual experience. In April 2017, Panasonic launched its new 2017 Smart TV range with its 'Master' 4K Pro, Ultra HD, OLED as its flagship product.
This is because this region witnesses the highest internet penetration in the world. APEJ is expected to be followed by North America and Western Europe in the smart TV market in terms of revenues generated. All segments in terms of screen type, distribution channel, and different regions are analysed in terms of basis points, to understand an individual segment’s relative contribution to the growth of the smart TV market. Bravia, Sony’s flagship TV product line, comes fitted with an X1 Extreme processor that controls over 8 million self-illuminating pixels to provide 4K HDR (High Dynamic Range) display. The development of advanced display technologies such as OLED and QLED has enabled many top smart TV brands to reduce the thickness and overall weight of large display TVs and enhance the color, sharpness, contrast, and lighting quality of the display. Global Smart TV Market Share Overview. Smart TV is a technological union between computers and flat … Another reason for the high adoption of smart TVs in APEJ is the high volume of video content accessible through them, especially the substantial free content provided by OTT content providers such as Viu services provided by Pacific Century Cyber Works, and HOOQ services provided by Singapore Telecommunications Limited in APAC countries. in face of the emphasis …
Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings, and recent developments in the smart TV market.
Nowadays, customers prefer going for smart TVs which have bigger screens and better visibility, for their luxurious living rooms. Samsung also accounts for almost 50% of total 75-inch TV sales worldwide. The company is focusing on the research and development of visual image processing technologies to provide end-to-end ultra HD solutions. Panasonic is also focusing on launching innovative smart TV products in order to provide an improved user experience and sustain its position in the market. However, major revenues in the smart TV market are expected to be generated through the indirect distribution channel.
In May 2017, Samsung launched the new SAMSUNG ARTIK 053 module, which is an affordable IoT solution with high-performance and hardened security for next-generation edge products.
Most of the smart TV can now be controlled through smartphones and other mobile devices, and some high-end smart TVs even support voice and gesture control.Skyworth ranks among the top ten TV manufacturers in the world and is expected to increase its market share in the coming years.
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